Thursday, January 21, 2016
Problems in the Writer's Sandbox: Friends and Marketing
But a fellow pubbed author friend and I were having an "honest" conversation the other day about writing friends and supporting each other in marketing and what expectations abound there, and I realized that we don't really talk about it that much. It's kinda like talking about sales numbers. It's uncomfortable and a bit taboo!
In fact, as an unpublished author, I never really thought about it. I think I just made this vast assumption, as I think most of us do, that once my book was PUBLISHED that all my writer friends whom I love, who I have supported with both my money and my time during my pre-published days, would be SO excited for me and jump on the bandwagon with reviews and Facebook shares and whatnot. Not like huge overboard by any means, but just in general.
But then you get published.
And a few of them share your Facebook post.
Even fewer invite you on their blog or post about THE BIGGEST MOMENT IN YOUR LIFE (not really, but it seems so at the time.)
And even fewer take the time to go on Goodreads/Amazon to post a review for you.
Some do. Definitely.
But a very small percentage.
It can leave an author feeling devalued. Deflated. Especially when we see those same author friends cheerleading and rallying around other author friends in your same "circle" and you think... what in the world?!? Did they hate my book? Do they hate ME? Did I get an F in the author popularity contest?!?
That evil, green-eyed monster called jealousy tiptoes in and takes a bit chomp out of your heart and you're left with more questions than answers and a bleeding heart.
Don't get me wrong. You're thankful for the few who DO support you.
So.... what do you do about it?
That's what fellow newly published author and I were chatting about.
I can no longer claim the status of "newly published" since my 5th book is coming out in February. But I am well acquainted with the feeling of jealousy and that sadness that comes with feeling like no one really likes your books. (My second Sandwich novella has a whopping 14 reviews... and very few if any of those are by fellow authors. This is not a woe-is-me moment, just a fact.)
But over the last few years, I've learned/realized/been-convicted-of a few things.
1.) I value friendship over marketing. At the end of the day, I do NOT want my friends, writer or not, EVER to feel that our friendship is based on whether or not they review or share about my book. Ever. Ever. Ever.
2.) It is HARD to champion ALL the books by ALL your author friends. Especially once you are published. You are on your own deadlines and your own tight schedule and you just can't do everything. And if I shared every Facebook post by all my author friends (or even one of each) my own timeline would look like a whole heap of ads and it would NOT be helpful, for my own marketing or for the people I'm sharing.
3.) Those writers you see being heralded by your writer friends? Chances are they have a large percentage of THEIR writer friends who are silent too.
4.) Some authors I know just plain don't post reviews. Ever. At all. Amazon has been known to delete reviews by fellow authors (although definitely not all the time.) And because of this, and because of this whole fear of hurting others feelings, there is definitely a new trend of authors not reviewing books.
5.) There is a newish trend for authors to band together. To form a little "marketing" group to help promote each others books and "share" readership if you will. On one hand this is smart marketing. But I also think it is why we are seeing such a feeling of "holy cow everyone is supporting her and no one is supporting me" because a Facebook blitz by 10 people for the same author can feel like EVERYONE is supporting them all the time... even when it is only 10 people.
LAST BUT MOST IMPORTANT!
~~~Not everyone will like your books.~~~ EVEN YOUR FRIENDS. It's a fact. Face it. Deal with it. Move on. Maybe it's too steamy for their comfort and they don't feel like they can promote that. Maybe it isn't steamy enough. Maybe it just isn't their taste in genre or the voice isn't something they care for. It doesn't have to be personal. And I'd rather have 10 honest reviews then 100 fluff reviews from people who are doing so out of obligation. (Okay, that's a lie. I'd probably take 100 fluff reviews when it came down to it, 'cause bottom line, reviews can help sell books. But I'm happy with my honest reviews too, HAHAHA!)
What about you?
If you're published, do you have any tips for other fellow published writers about dealing with the complicated quagmire that is authors supporting each other?
If you're unpublished, had you ever thought about this before? Are you just assuming all your friends will be ready with pompoms and Facebook shares once that first book is released?
I'm a fan of being real. Of stripping off that cloak of PC fakeness and sharing real struggles. And the above HAS been one for me. I'm still working on it. I hope you'll feel this is a safe place to share, too.